Why Your Business Website Needs Localized Search Optimization
As the Internet evolves and web users become more sophisticated, people are turning more and more to the Internet to find local services and products. This is true for businesses that sell directly online, and for those that use the Internet to promote their brick-and-mortar business.
The problem for a locally based business is the shear size of the Internet. A locally based website often gets buried deep in search engines, if they are even there at all. Larger national and international sites dominate the best broad search terms. Localized search marketing requires a different approach.
Search Engine Submission – by submitting your Home page to Google, Yahoo! & Bing Search, you may also end up on the results pages of many other smaller search engines that use the “Big 3” to populate their search results.
Keyword Selection – by identifying the search terms people actually use we’ll be able to deliver quality traffic to your site. We’ll maximize local exposure for our clients by covering not only the BIG obvious keywords but all those little ones too. The big main keyword may deliver the most traffic but those little long tail searches tend to convert into real customers at a much higher rate as they indicate a very specific intent. And there are a lot of those little keywords that all add up to more traffic combined than for the big main keyword so they are well worth going after.
Meta Tag Insertion – We’ll incorporate your keywords in the title tags, header tags and meta description tags of your website. This will make it abundantly clear to both your human visitors and search engine bots that you offer the goods/services they need in your local area.
Link Building – To a search engine, a link is like a vote; the more votes you receive, the more important they conclude your site to be. But not all votes (links) carry the same weight. Getting the right links is far more important than getting the most links.
A website will always be a work in progress. It’s a constantly evolving entity and as your webmaster, we’ll work together to continually strive to better meet the needs of your visitors and of the search engines. This means spending time on an ongoing basis to improve the environment of your website to make sure its value is always increasing in the Internet marketplace.
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